My mom went to the mall to buy my school socks…and she came back with:
?Errr….but where are my socks?
Has this ever happened to you?
You go to the mall for one thing and return with everything other than the item you intended to purchase!
For most, the answer would be – Yes!
Shoppers sometimes drift off their list and buy things they originally did not intend to buy.
What’s the big deal?
?You might be thinking that this is natural – people like to browse around malls and shop.
?But, in some cases, it turns out the truth is much more complex than that.
?In fact, did you know there’s a well-planned ‘mall-mapping’ system called the Greun Transfer?
The Greun Transfer:
?Is a method designed by Victor Gruen.
?It basically designs the mall in a confusing way so that customer lose track of their original intentions and become more inclined to impulsively buy other products.
?You go to a clothes store to buy a shirt, but then you can’t find what you’re looking for.
☕️So, you decide to rest and have a snack and coffee…
?Next thing you know, the gentle fragrance of essential oils lure you to the aroma therapy store…and ohh…there’s lavender and frankincense…and so many more!
?Buy! Buy! BUY!
Bye or Buy?
✅Sometimes, malls make their layout more confusing by placing the exits in a strategic way.
✅The exit locations are cleverly planned in not so obvious places, so then what does one do?
✅Go to a shop and ask for directions of-course!
✅Then our wandering mind (especially when we spot the tempting SALE sign) makes you want to browse.
✅And before you know it, your shopping bags have multiplied!
So next time your mom returns with lots of shopping bags, you can simply tell her that she has succumbed to the Gruen Transfer.
PS – I think I’m going to ask my dad to buy my socks next time 🙂